How to Begin a Business in China’s Shopping Websites

handshake 2998302 1920
Rate this post

This is a thorough overview of just how to begin a company in China’s eCommerce Market for foreign brands.

  • A New Age for China’s Shopping
  • Advantages of China’s New Shopping 2019 Regulations
  • Models to Begin a Company in China’s Shopping
  • China’s E-commerce Platforms Contrast
  • How to Beginning an E-commerce in China Without a Legal EntitySummary

An Overview for Foreign Brands

After 5 years of explosive growth, the shopping market in China proceeds its trajectory right into 2019. China’s middle class is flourishing. Pockets full of disposable earnings, the current apple iPhone design in hand, as well as ready to buy on a variety of buying apps, the capacity is large. As a matter of fact, in 2015, e-commerce sales made up 23.8 percent of retail sales in China; this year that number is readied to grow another 10%.

For foreign businesses, shopping is fairly easy as well as a risk-free method to enter such a massive market. Actually, almost fifty percent of the globe’s e-commerce sales took place in China alone.


Surprisingly, as of 2017, 95% of internet acquisitions were from mobile phones. Chinese consumers aspire to acquire foreign items, which presents an impressive possibility. In 2018, according to the China e-commerce Study Centre, Cross-Boundary E-commerce (CBEC) in China represented 9 Trillion RMB (1.33 Trillion USD. The consumer base purchasing online is likewise well-educated, 90% hold college degrees.

A New Era for China’s Shopping

With this boost in e-commerce activity, customer issues, and also speculations of unreasonable competition have risen. It is only all-natural that the Chinese federal government has taken notice. Beginning January 1st of 2019, a brand-new set of guidelines now governs the e-commerce market. For a foreign business seeking to begin service in China, it is vital to very closely take a look at the fast-changing landscape.

Nevertheless, the brand-new policies introduced by the government this year are essential to consider, as many of them are relevant to Cross Boundary e-commerce (CBEC).

Tax-free cross-border acquisitions

There is a rise in the tax-free amount for cross-border acquisitions. For a single deal, the limit is currently 5,000 RMB, and also in a year the new limit is 26,000 RMB. Purchases within these limitations will not be billed import tariffs, as well as additionally, import value-added tax and intake tax will only be accumulated at 70% of the typical rate.

Prohibition of Daigou

Acquiring an item outside of China for less expensive than maybe domestically, then bringing it back to China and reselling it, is now illegal. This is referred to as Daigou, as well as is extremely typical, with an approximated 50% of Chinese deluxe investing being through Daigou ( Just recently, there have been situations of the federal government actively cracking down on it, which is good news for international organizations wanting to market their products within the Chinese market.

New governing systems

There will be a new regulatory system implemented to manage personalized clearance, tax, evaluation, and quarantine, as well as repayment methods.

Non-traditional purchasing channels such as WeChat and also social media sites have to abide by brand-new guidelines.

Consumer civil liberties enforcement

Domestically-based internet sites must supply more powerful protection for consumer rights.

Intellectual Property (IP) Security

IP theft, consisting of imitations and brand-stealing, has actually been rampant in China for many years. It is a significant issue and also one that the Chinese government is taking seriously. Lately, there have been many successes for foreign firms like New Equilibrium, Lego, and Under Armor in Chinese courts, a marked change from the past. Although there has been a large improvement, businesses selling to China through CBEC need to take rigid measures to safeguard their brands, especially for eCommerce businesses does not have a solid physical existence in China.


Chinese clients are extremely brand-conscious. If a company is not mindful and also its brand name is reproduced, it can turn Chinese individuals completely off since the brand name will seem substandard. Customer items such as drinks and also cosmetics are particularly at risk since consumers are really in harmony with security as well as integrity.

Chinese Business Certificate Need

Shopping platforms need to secure IP civil liberties and react to a report of infractions quickly. Companies that stop working to react will be punished dramatically. Furthermore, all merchants on eCommerce websites will certainly be called to acquire a service certificate through the State Administration for Sector as well as Business to better secure intellectual property. To be clear, as of January 1st of 2019, all international companies beginning a business in a Shopping system in China need to have a Chinese organization certificate.

KEEP IN MIND: The only way to obtain a business license in China is by setting up an Entirely Foreign Owned Entity (WFOE).

These new regulations are quite wide, applying to platforms and micro-businesses too.

With the brand-new rules now in place, in order to shield copyright on an eCommerce market, there should be a legal entity in place. FDI China has solid experience helping international businesses establish an organization in Landmass China, and can aid your brand sign up for a business (WFOE) in China.

Techniques of Protection

The number one method is signing up the copyright with the Chinese government.

Although a firm or WFOE might have signed up a trademark in their original nation, that does not imply it is shielded in China. The Chinese government will just secure firms that submit hallmarks initially in China, regardless of the usage or intent to utilize. If a foreign firm/ WFOE fails to register their trademark within China prior to they begin doing business in the nation, go-getters may register the hallmark prior to the business can and afterward bill them for it when they lastly do show up. Major American businesses have encountered this obstacle. To prevent trademark squatting, it is advised that a company ought to sign up a trademark far in advance within China’s market entrance, even if the business does not prepare to broaden to the Chinese market in the brand-new future.

An e-commerce company selling on a third-party platform must likewise deal with the platform to stamp out counterfeiters. For instance, Alibaba has a system to take care of IP grievances, called Aliprotect.

Benefits of China’s New E-commerce Regulations

The brand-new regulations may be intricate, however, they also have numerous advantages, particularly:

  • More items are open to cross-border eCommerce in China, including deluxe products under 5,000 RMB, such as high-end fashion as well as cosmetics that attract cross-border purchasers;
  • The cross-border tax discount has actually boosted from 15 to 37. There’s likewise much more lawful defense that goes along with this rise;
  • The number of item categories for cross-border acquisitions has actually boosted by 63;
  • 1,585 import things have actually received a toll (in Chinese);.

Boosts in Company Protection.

The government is actively trying to boost cross-border shopping by expediting procedures for points such as custom enrollment and item evaluation. Additionally, any type of unreasonable competitors will become extra regulated, to make sure that market participants with higher advantages can not abuse their power. Businesses will certainly also obtain even more copyright civil liberties.

Boosts in Customer Security.

One such guideline requires merchants to plainly reveal stipulations or bundles placed on sales. Phony reviews on products will certainly also be banned. Fake reviews on items will also be outlawed.

Stricter Laws for Systems.

If an e-commerce platform sells fake items on its system, it can be held legitimately responsible. Platforms must complete due diligence to ensure the products sold on them comply with the brand-new laws.


Designs to Start a Company in China’s eCommerce.
A firm that wishes to get into China’s market has a number of strategies available to it.

Standalone Website.

The very first is with a company’s standalone site and also a system beyond China. There’re 2 clear benefits to this: it’s cheap and practical. Nevertheless, there is a very big downfall. Simply put, the opportunity of a Chinese customer selecting to go on a foreign site versus a Chinese one is reduced. This instantly places its success in danger.

On The Online Mall Shop.

Another shopping technique is selling through a CBEC on the internet mall store (B2C). These are sites such as Tmall, JD Worldwide, as well as Suning International, which work as online malls for countless different companies. High individual website traffic, as well as practical sales support for clients, are 2 benefits of this method. The drawback, there are high competitors with other shops and high investment prices for operating on the site

Chinese-based Middleman.

As a third choice, for a foreign business looking to offer their items online through an intermediary (B2C2C), three primary sorts of marketplaces exist. Let’s check out them from the perspective of a business that desires its products marketed.

  • Hypermarket– A procurement manager for the hypermarket will buy the international brand, store it in the hypermarket’s storage facilities, after that offer it on their own platform. They typically focus on a specific group of items, like beer or bags;.
  • Vertical specialty– This resembles a hypermarket, other than these platforms focus on particular niche consumer demographics, product categories, or regions;.
  • Blink sale– If an international company wants to examine a brand-new market, this is a wonderful alternative. Minimal quantities of items at affordable prices can be sold for a brief amount of time;.

All three offer reduced threats and also requirements as the marketplace takes the worry of storage space and also circulation. The industry is likewise currently familiar with consumer demands. The failures are.

  • Restricted item classifications.
  • Lack of branding control.
  • The products need to cost a wholesale price to the supplier;

WeChat Store.

The fourth, brand-new technique of CBEC is via the ubiquitous WeChat Application. It is uniquely placed.

as social media site, messaging, repayment, and nearly whatever app that makes it increasingly appealing for online companies. If a firm intends to go this course, there are additional lawful requirements that should be fulfilled. Likewise, there will be no organic web traffic, so the company should market the body.

China’s Shopping Platforms Comparison.

These visuals supply a comparison of the different types of systems.

chinaSee outlined compensation cost timetables for Tmall as well as WeChat (in Chinese).

How to Begin a Shopping in China Without a Legal Entity.

Shopping in China is a large opportunity currently for lots of businesses.

Brand names have the opportunity to reach numerous consumers in a quick way thanks to the platforms stated over, but also thanks to the power of social media.

The battle for several small and medium firms is about beginning shopping in China, because, especially if they want to have a company (WFOE), they require to give numerous files, invest a big amount of their budget, as well as wait many months prior to they can formally start having an active service.

One more problem that companies have is to work with staff members in the country, and also an absence of expertise in the work legislations and regulations.

An Employer of Document (EOR) can solve these issues. An Employer of Document (EOR) in China can give staffing solutions to assist with this, employing a team on behalf of any type of international business with or without a regional entity.

First of all, with an EOR, you have the opportunity to test the marketplace before choosing to open up a business in China. In this way, you can spend the budget to see if your service or product is appealing to Chinese customers, and you can likewise conserve time due to the fact that you can begin your organization in one month.

The various other problem that you fix is working in China because an EOR can help you to employ and also pay workers in China in a compliant method. Companies like FDI China or HROne for example, give full work and also staffing solutions, successfully outsourcing your Chinese HR feature and also leaving you cost-free to concentrate on your primary service.


These four different options all have their positives and also negatives, but the best-fit platform for a business ought to be based upon a number of different considerations, including what type of product is being offered, the funding offered to the business, the market growth plan, and the policies and procedures on the system the company is utilizing.

These are amazing times for e-commerce in China! Although there are currently brand-new laws in place, they are not always a negative thing for the sector. The marketplace will certainly continue to grow at a quick speed, and also there is now more clearness as to how international companies can benefit from the e-commerce market in China.

Maybe the most remarkable new rule is that all e-commerce companies in China need to now have a company permit, which requires a WFOE arrangement in China to obtain. Becoming a legal entity is something FDI China specializes in and can stroll your company through the process flawlessly.